Bluebird was a success so AMEX came back to relaunch Serve. The goal was a redesigned, modernized responsive site.
- Static page automagically generated with a custom Silex app.
- Painfully integrated years worth of legacy code from the old site.
- Ultra finite user tracking. I could tell you which question in the FAQs was scrolled to the most.
- Integration of 3rd party revenue tracking.
- Met the strict standards for AMEX accessibility, page load & SEO.
The serve.com relauch resulted in more conversrions & less customer support calls.
Role: Technical Lead
Live Site: https://serve.com/