American Express - Serve

Bluebird was a success so AMEX came back to relaunch Serve. The goal was a redesigned, modernized responsive site.

  • Static page automagically generated with a custom Silex app.
  • Painfully integrated years worth of legacy code from the old site.
  • Custom JavaScript powered FAQ search.
  • Ultra finite user tracking. I could tell you which question in the FAQs was scrolled to the most.
  • Integration of 3rd party revenue tracking.
  • Met the strict standards for AMEX accessibility, page load & SEO.

The relauch resulted in more conversrions & less customer support calls.

Role: Technical Lead

Live Site: