American Express - Serve

Bluebird was a success so AMEX came back to relaunch Serve. The goal was a redesigned, modernized responsive site.

  • Static page automagically generated with a custom Silex app.
  • Painfully integrated years worth of legacy code from the old site.
  • Custom JavaScript powered FAQ search.
  • Ultra finite user tracking. I could tell you which question in the FAQs was scrolled to the most.
  • Integration of 3rd party revenue tracking.
  • Met the strict standards for AMEX accessibility, page load & SEO.

The serve.com relauch resulted in more conversrions & less customer support calls.

Role
Technical Lead
Live
https://serve.com/
Tech
Adobe Illustrator, Adobe Photoshop, Bower, Composer, Grunt, HTML, JavaScript, LESS, Omniture, Open Graph protocol, PhantomJS, SEO, Silex, Twig, & Twitter Card
Client side faq search
Client side faq search
Custom cleint side search for the faqs
Custom cleint side search for the faqs
Home page on phablet
Home page on phablet
Home page state for a logged in customer
Home page state for a logged in customer
Home page
Home page
Solution for card comparison table on mobile
Solution for card comparison table on mobile